LIFE seeks to lessen ignorance of the needs of animals by working with local schools, village mayors and, where needed, the police. Most of all, LIFE connects with individuals who need direct, hands-on help for their dogs or horses. Over time Lucy has built up a network of contacts among the Roma and those helped often alert others to LIFE’s presence in the area. The educational aspect of LIFE's work largely takes place informally on Outreach rounds, but there is such potential to build on this in the future.
LIFE employs many local Roma people, and through this employment a valuable exchange is happening, beyond merely a financial one. Staff young and old are becoming educated in good methods of animal care, and are able to pass these skills and experiences on within the wider community. This ripple effect is significant, and slowly but surely we are starting to see a shift in behaviours and attitudes.